In many organizations the work of marketing stops after a lead is generated. Money has been invested to generate responses and marketers have a clear understanding of their Cost Per … Read More
Direct Mail is Alive & Thriving: The 5 Keys to Success
Once upon a time direct mail was king. But the advent of the internet and digital marketing channels changed everything. Then the Great Recession hit in 2008, causing many companies to significantly reduce marketing budgets. Direct mail was slashed heavily, and in many cases abandoned entirely. Direct mail was declared “dead” by many as the internet reigned supreme.