Data-driven growth marketing that achieves exceptional results
DIRECTed optimizes your digital and direct response marketing across all platforms, using a data-driven approach and deep experience to drive a meaningful increase in new customers and improved ROI. We leverage our expertise to create a powerful marketing engine to generate growth, increase profitability, and maximize your resources.
What we offer
Help from the inside out. From consultation to fulfilling interim-leadership roles, we develop and shepherd new processes and data-optimization strategies to drive growth and optimize ROI.
Decades of experience is at your fingertips. We bring senior-level executive experience in financial services and education companies and direct response agencies and leverage that experience in all engagements.
Data analysis is DIRECTed’s super power. We leverage all available data to drill down and find deep insights to drive the most effective marketing, across all channels and throughout the entire sales funnel.
We create the foundation for success. We develop meaningful and understandable reporting that focuses on KPI trends at the macro and micro level to provide a solid foundation for planning.
Our objective: Improve ROI and growth. A holistic approach to multi-channel marketing allows us to use multiple levers to improve metrics from the top of the funnel through the bottom, leading to exponential growth and meaningful improvements in ROI.
Planning for the future. To ensure ongoing ROI, we develop and manage detailed marketing plans, budgets, and forecasts that allow you to evaluate investment scenarios and plan with confidence.
Optimization includes internal resource management. As a consultant or as an interim leader, we’ll help you refocus teams on key priorities and provide the mentoring and training the team needs to reach optimal effectiveness.
Resource assessment is critical. We’ll assess current and potential partners to determine the most effective resource mix and then manage those resources to ensure they meet or exceed defined expectations.