About us

Established in 2016, we are seasoned marketing professionals who learned and perfected our skills in leading financial services, insurance and education companies and direct response agencies, where data analytics and marketing optimization are key drivers of profitable growth. We leverage those skills and our experience in our engagements, frequently having already faced and solved the challenges of our clients. We can also bring in trusted resources when required.

Ted Wilkins, Managing Director

DIRECTed was founded by Ted Wilkins, who has over 20 years of experience in senior-level roles using a data-driven approach to generate growth. His superpower is data analytics – he loves drilling down into the data to create valuable insights, which then drive the development of strategy and marketing optimization.

Ted has deep experience in financial services (JP Morgan Chase, Nationwide Bank, HSBC), insurance (The Hartford, Amica, HealthIQ) and education (C2 Education, Meteor Learning, Zovio and Corinthian Colleges). Ted also co-founded Kessler Direct Solutions, a direct response agency serving clients in the financial services and education industries.

Ted holds an MBA in Marketing from Columbia University and BA in International Relations from Brown University.