Direct Mail is Alive & Thriving: The 5 Keys to Success

Ted WilkinsDirect Mail

Once upon a time direct mail was king. But the advent of the internet and digital marketing channels changed everything. Then the Great Recession hit in 2008, causing many companies to significantly reduce marketing budgets. Direct mail was slashed heavily, and in many cases abandoned entirely. Direct mail was declared “dead” by many as the internet reigned supreme.